Are you doing things differently?
Hi, I’m Ishra.
Hi,
You can consider Ishra Gill Strategy a hybrid—part consultancy, part fractional, always rooted in value creation. With nearly 20 years exposed to human-brand psychology and the behind-the-scenes of business, I’m a true brand builder and operator. From media to retail, apparel to consumer packaged goods, my versatile expertise has been shaped by in-house, freelance and agency roles. With an inherent understanding of consumer behaviours, I turn data into decisions that thoughtfully connect every piece of the brand ecosystem. From growing startups to Fortune 500 companies, I’ve mastered strategic thinking—designing effective frameworks to help companies operate resourcefully and harness the power of brand marketing to deliver successful business results. If you're looking for a mindful leader who brings vision, clarity and impact, get in touch.
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Beyond the visual identity of your brand, a strong, strategic foundation ensures every step you and your team take aligns with your bigger vision and business objectives.
Brand Strategy & Marketing House Development
Visual Identity Guidance
Brand Narrative Development &, Messaging Framework
Go To Market Launch
Tone of Voice Development
Product Positioning & Naming
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In a fast-moving world where consumers attention is short, brand creative and content needs to cut through online and offline. I’ll take lead in delivering creative and storytelling that enhances the brand to drive results.
Creative, Content, Copy Strategy, Direction, Development & Planning
Creative Audits
UGC / CGC Content Strategy
AI Integration
SOPs & Implementation
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A unified 360-degree approach to campaign strategy–from idea to execution—that thoughtfully considers cross-functional collaboration and every brand touchpoint to reach the target audience.
Organic & Paid Social
Traditional & Digital Advertising
Website
Email, SMS & Loyalty
Partnerships & PR
Direct Mail
Community & Events
Retail / Shopper Marketing
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Looking for help with a specific area of marketing? Or maybe you need support developing and increasing success of a key awareness or revenue-driving channel. Whatever the scale of the project, I’ll activate my inner network of marketing experts under my leadership to work as an extension of yours.
Shopify Website Development UX/UI Guidance & Insights
Email, SMS & Loyalty Programming
Organic & Paid Social Content
Brand Activation, Events & Community Programming
Influencer / Creator Development & Outreach
Ambasador Programming
Affiliate Strategy & Programming
Media & PR Strategy
Retail Marketing
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It may not be the most glamorous aspect of brand marketing, but it is mission-critical. If you need an experienced marketing leader to better own this area, I don’t shy away from what minimizes risk, diversifies and future-proofs the business.
Marketing Budget Planning, Analysis & Forecasting
Marketing KPI Planning & Analysis
Marketing Cost Efficiency Analysis
Marketing Operations & Process Integration
Marketing Legal Contracts Review & Guidance
Resource Planning: Team Assessment & Hiring Support including Agency & Tech Stack Assessment
PAST & PRESENT BRANDS I’VE WORKED WITH
"A Game-changer"
Working with Ishra has been a game-changer for our newly launched e-commerce brand. Her deep understanding of market trends and insights have proven to be extremely valuable, helping us refine our messaging and develop some of our core strategic systems behind the scenes. We couldn't be happier with her work and highly recommend her expertise to anyone looking to elevate their brand!
— Tiana Kelly, Founder & CEO
Everydae Health
"THINKS LIKE A FOUNDER"
Ishra was instrumental in helping us navigate numerous opportunities and challenges as we scaled Wilet. She is strategic and pragmatic, and thinks like a founder which is crucial for businesses of our size.
— Vivian McCormick, CEO & Co-Founder
Wilet
"COLLABORATIVE AND RESPONSIVE LEADER"
We had the privilege of working with Ishra as a Brand Strategist on a project through our studio. Ishra quickly and deeply understood our clients’ needs, and the perspective of their core audience. She made meaningful and actionable recommendations for their website, social media and email communications and tactfully guided a visual identity and website refresh that completely hit the mark. Ishra was a collaborative and responsive leader on the team, and we’re grateful for the opportunity to collaborate.
— Courtney Dragani, Chief Growth Officer
— Shelley Kuipers, CEO & General Partner
The 51
"Unambiguously Better"
I think the key to good professional service lies in continual, ongoing, clear & consistent delivery. Ishra has given us that time and time again, every month she’s worked with us. And she does it with an air of confidence and personability that makes her a pleasure to work with. Ishra is capable of thinking about high level strategy, but also doesn’t shy away from the nitty gritty tactical work. Her expertise has allowed us to level up our creative strategy to our entire book of business. Our creative strategy is unambiguously better with her on board.
— Jhana Ellard, CEO & Founder
Artifex Digital
"Take Big Ideas And Bring Them To Life"
Ishra is one of the most hardworking, detail oriented and incredibly focused individuals I've had the pleasure to work with. She has a unique ability to balance the conceptual with the tactical, nitty-gritty - it's this skill set that enables her to take big ideas and bring them to life. As someone who is innately tapped in, she has a sharp eye for creative, for what resonates as well as what risks to take. Guided by this intuition you can rely on her to be strategic, bold and most importantly effective.
— Amelia Thorn, CMO
Ancient Nutrition
"So On Top Of It"
Ishra has been a great advisor to Class Rebel on both social media strategy, and every day execution. It’s a vast and ever-changing landscape and it felt great to have a team member that was so on top of it!
— Brooke Harley, CEO & Founder
Class Rebel
"Epitome of Professionalism"
Ishra is an incredibly intentional and thoughtful creative mind. There are no details missed and no considerations forgotten in her work- she goes above and beyond in her process to ensure the best possible result and is the epitome of professionalism. Furthermore, she is passionate about pushing the envelope on what is possible-- leading to results that are unique and at the forefront of the industry.
— Anita Cheung, Principal & Illustrator
Create With Neets
"STRATEGIC MINDSET"
Ishra consistently exhibited a strategic mindset, meticulously planning and executing
marketing campaigns to boost our brand's visibility and market share. Ishra led several marketing initiatives that connected well with our target audience, enhancing our brand’s reputation and customer loyalty. Her ability to guide her team toward achieving results while maintaining a positive and inclusive atmosphere is noteworthy.
— Eleanor Lee, Co-Founder
Loulou Lollipop
WAYS WE can work together
Ongoing
Available as fractional or interim general marketing support tailored to the unique needs of brands looking to scale, refine strategy, or unify marketing efforts. For growth-stage startups to established 7-8+ figure businesses, I’ll provide ongoing support that gets you closer to achieving your business goals.
Project-Based
Need expert support for a launch, strategic initiative, or a key area of marketing? Or maybe you're looking for a collaborative partner to help elevate your brand and create stronger consumer connections. Designed for brands ready to shift things into high gear, this option delivers turnkey execution with hands-on guidance.
Sessions
This isn’t the type of meeting that could have been an email. Designed for brands seeking clarity and actionable next steps, this option offers expert guidance through real-time insights and strategic direction. Available as a one-time consultation or in a series, you’ll walk away with a focused, ready-to-execute plan and resources.
READY FOR BRAND TRANSFORMATION?
This isn’t just a major unlock for the business, it’s a wise investment and a good match leads to the greatest outcomes. As a result, I only partner with 2-3 brands at a time. Click below to share some details or and I’ll reach out to book in a chat :)